As Southern California JohnHart Real Estate Specialists Gary Ricco uses an extensive multi-faceted marketing plan. I have the negotiation skills and technology that are necessary to sell your home in today's market, whether it's a traditional sale or short sale. Through social media we market your property with a network of top agents in the greater Los Angeles area, to put our buyers and sellers together.
Focusing our networks on our listings can mean the difference between selling and not selling in a tough market. In a seller's market it means our buyers hear about great homes before they hit the market. Is this fair to other agents who have listings that may be as competitively priced as ours but aren't networking the way we do? Not really, it's our job to give our clients the best service they deserve, and this is how we get the job done.
Internet Marketing: Today's buyer is internet savvy and has already done a lot of research into our market before they ever visit our area. In this market, we believe that the internet is more important than ever. Statistics from the National Association of Realtors indicate that more than 88% of buyers search the internet first before they visit and actually look at property. We believe that the number is even higher in the Santa Clarita Valley market. So a strong internet presence is vital to the marketing of any property.
We also place your home in realtor.com, trulia.com, zillow.com, and craigslist.com just to name a few of the most popular buyer home search sites. In this market, we continually strive to make our web presence more visible and as a result increase the potential for buyers to see your home on the web.
We also create each virtual tour for each of our listed properties, which can be seen on our web sites and at tourfactory.com. A report will be emailed to you each week showing how many times your tour was views. A visual tour allows prospective buyers to "walk through" the home or view a property from their own computer. Visual tours aren't taking the work out of real estate sales, most customers still expect to see a property in person before they sign a contract, but online tours have emerged as more than just high-tech gimmickry. Consumers enjoy the tours, and they help buyers come into the market with a better understanding of the product, which can shorten transaction time.